From the slopes to the cinema, new lens technology bends to fit your lifestyle

New lens technology bends to fit your lifestyle

These days even the sky isn’t the limit for scientists developing better lens technology. From specially designed lenses that adapt to an astronaut’s vision changes in space[1] to lenses that illuminate the best colors for your golf game, eye technology and lifestyle have never been more intertwined.

All-around active
While providing shade used to be the goal for outdoor spectacles, technology like Oakley’s PRIZM™ lenses has pushed the limits into an entirely new realm. The goal now? To provide tailored radiance and protection. Because scientists can now map how light reacts in different environments, lenses can be crafted to play on colors most present in your activity of choice.

Are you a trail trekker? If so, trail lenses are designed to enhance earthier tones like browns and reds to more easily spot sand, rocks, roots and subtle trail transitions. On the flip side, PRIZM™ lenses designed for the avid seafarer filter out the shades of blue that can overwhelm and boosts greens and reds for a richer view out on the open water. Lenses may be easily popped in and out of the frames so you can experience any activity to its fullest. It’s like a high-tech Swatch® watch for your eyes. Plus, fit-to-you prescriptions are available for most lenses.

Digital divas
The digital revolution has the average person spending almost 11 hours a day consuming media.[2] While our screens can offer more convenience and connectedness, they also mean more exposure to blue light — a natural part of the visible light spectrum, but potentially harmful in large doses.[3] Sourced from the sun, it’s also emitted from artificial devices like computers, tablets and smart phones.

So, what’s the big deal? Blue light can reduce screen contrast, which contributes to digital eye strain.[4] Plus, extra exposure during night time hours can disturb your body’s secretion of melatonin, the hormone responsible for regulating your body’s sleep and wake cycles. Think of it as nature’s sandman.

This interrupted sleep and prolonged digital exposure can wreak havoc on your overall wellbeing, but rest assured, lenses can now be fashioned for advanced blue light filtering. Blue light protection can either be added to the lens material itself, or it can be added to a lens as a finishing coat. Your choice.

Adapt and overcome
Adaptive lens technology is knocking on the market’s door, too, with innovations like closed caption cinema glasses[5] and lenses to correct color deficiencies.

Consider this: As many as 8% of men and .5% of women have a color deficiency, or see color differently than most.[6] It’s often inherited, but can be instigated by eye trauma, certain medications, age or some diseases, like diabetes or glaucoma. A more severe form is called color blindness, though it’s rare. Since scientists are better able to understand color and light, lenses can now be crafted to change the appearance of color. For some, they may be seeing red for the first time.

With advancements like these, it’s no question new lens technology is a giant leap forward, allowing people to see things in ways they never imagined. It’s a world of possibility.

[1] The Vision Council. A look into how Liberty Sports Frame and Technology is being used by NASA. Accessed October 1, 2017.
[2] CNN. Americans devote more than 10 hours a day to screen time, and growing. Accessed October 1, 2017.
[3] Mayo Clinic. Protect your eyes from harmful light. Accessed October 6, 2017.
[4] Prevent Blindness. Blue Light and Your Eyes. Accessed September 26, 2017.
[5] The Vision Council. Now Playing: Regal Movie Theatres Debut Closed Caption Glasses. Accessed September 20, 2017.
[6] National Eye Institute. Facts About Color Blindness.  Accessed September 21, 2017.