Get better vision with smarter contacts

Eyewear

Are contacts or glasses right for you? How do you know you’re picking the perfect pair of sunglasses for any season?  And what’s the latest style trend? In this section, learn all about the fashion and function of eyewear so you’re sure to find just the right fit.

Lens Technology

INTERACTIVE TOOL

Behind the lens

Your go-to guide to lens technology.
Confused about all your lens choices? Not sure what the latest technology is all about? This handy guide will help make you a lens extraordinaire in no time.

Read more
A timeline on the history of sunglasses

INTERACTIVE TOOL

The history of sunglasses

Join us as we travel back in time and take a closer look at the evolution of sunglasses.

Read more
Framing your personality quiz

INTERACTIVE TOOL

Framing your personality quiz

Find out what your personality says about the type of frames you should buy by taking this short quiz.

Read more
Contact lens technology

Get better vision with smarter contacts

While a quality pair of glasses can complement any outfit, sometimes you just might be more in the mood for contacts. You’re in luck, too, because new advancements range anywhere from automatic adjustments depending on varying light conditions to monitoring …

Read more
10 bad habits that could hurt your contact lenses — and your eyes

10 bad habits that could hurt your contact lenses — and your eyes

From a dip in the pool to applying mascara, there’s a wide range of seemingly harmless daily activities that could compromise your contact lenses – and therefore your vision. We’ve got a list of 10 common behaviors for maintaining better …

Read more
Blue light comes from the sun too

Tips to protect your eyes from the blue light in the sky

You’ve heard it before. Too much screen time can be straining on the eyes and could potentially increase the risk of  cataracts or macular degeneration.[1] It’s all thanks to blue light ─ glaring from your smartphone, tablet or computer. Even …

Read more
How eyeglasses are made

Making a spectacle: How glasses are crafted

When it comes to getting a pair of glasses, looks can be deceiving. We see them as functional fashion, but in reality eyeglasses are the Teslas of the personal style world – objects of beauty borne of impressive feats in …

Read more

8 things to know before you buy glasses online

Sophisticated mobile technology has made online shopping more secure and convenient than ever1. But, buyers beware – not all online stores are created equal. In fact, within the vision industry, results from a study conducted by the American Optometric Association …

Read more
choosing contact lenses

Glasses not your thing? Here’s how to make sure contacts are right for you.

Whether you have an active lifestyle, need peripheral vision correction or simply want freedom from eyeglasses, contact lenses could be the right choice for you. Contact lenses are even easier to wear and available for more patients’ prescriptions with advancements …

Read more

How to decide if contacts are right for you

If getting new glasses is similar to getting a new pair of shoes, then changing from glasses to contacts is more like learning how to ride a bike. Contacts aren’t an accessory change. They’re a lifestyle change. Glasses are easy. …

Read more

3 must-have contact lens qualities that will keep the red out

Contact lens manufacturers are continually improving technology in order to provide the most comfortable experience for wearers. Let’s take a look at dry, red eyes and how lens technology is pioneering new solutions in the quest for comfort. As everyone …

Read more

Get fashion and function with your new glasses.

In many ways, shopping for glasses is like shopping for any other fashion accessory. You peruse the styles. You try them on. You decide what looks best on you. When it comes to glasses, fashion is important. But that doesn’t …

Read more

Get the perfect fit: find the right lenses for your sunglass needs

If you wear eyeglasses and spend a lot of time outdoors, you may want to consider prescription sunglasses. Providing convenience, comfort and protection, they can enhance your time outside. And today you have many choices when it comes to finding …

Read more

The glaring risks of winter: The vision-saving role of sunglasses in the cold

Anyone who has watched the winter Olympics understands the necessity for sunglasses even on the coldest, shortest day of the year. Snow can be blindingly reflective— sometimes literally. And the cold, while it diminishes the sun’s heat, doesn’t reduce the …

Read more

Goodbye glare, hello summer: How to pick the right pair of sunglasses

Just like your sneaker collection or go-to vintage jewelry, sunglasses are an important part of your personal brand. A style statement. They’re a unique accessory that brings fashion and health together. And it can be overwhelming to choose the perfect …

Read more

A new perspective on frames: Choosing the right reading glasses

If you’re holding your book at arm’s length, then it’s probably time for a new frame of reference. Or, more likely, some references on new frames. The signs you need reading glasses are easy to spot. What’s more difficult is …

Read more

Contacts emergency! How to fix those common contact mishaps

In the 2012 animated film “Hotel Transylvania,” a cape-drawn Dracula figure is suddenly repulsed when he sees a teenage boy attempt (clumsily) to remove a contact lens from his eye. Dracula only saw the half of it. Stuck lenses, torn …

Read more
Lens Technology

Out of sight: 10 signs you might need an eye exam

One of the clearest signs that you might need glasses is the inability to read an actual sign. But there are many other clues that can reveal if your powers of observation are fading. Roughly 60% of the world’s population …

Read more

What your vision symptoms say about the kind of lenses you need

Finding the world around you a little out of focus lately? You’re far from alone. More than 75 percent of Americans require vision correction. And while vision symptoms can put a damper on your daily activities, they can be corrected …

Read more
  • 80% of learning in the first 12 years comes through the eyes

    Source: The Discovery Eye Foundation, Learning-related vision problems, July 2014.